Date & Time: Wed 23rd March 2.00- 4.30pm Course length: 2.5 hr Online Training using Zoom Trainer: Amanda Webb Spiderworking on behalf of Be Dynamic Fee: Free Book to register info@secad.ie with name, business, location, email address and telephone number

Objectives

You will learn how to market your business online using YouTube. You will understand the kind of videos you need to make and how to maximize your exposure to build brand awareness and sales / leads.

Course Outcomes

• Discover what types of videos work well on YouTube
• Define the videos that are needed to attract the right viewer and convert them to a customer
• Set up and brand a YouTube channel
• Learn how to optimise your channel and videos for YouTube search
• Learn how to create playlists to get more viewers
• Create thumbnail images that will encourage people to click play
• Plan and learn how to create a compelling channel trailer

Course Content

• Introduction to YouTube – examples from businesses using YouTube effectively
• Steps to setting up your channel and tips / techniques on how to optimise your channel for YouTube search engine
• How to set up and promote playlists
• Tools for optimising videos and playlist (Including TubeBuddy)
• Examples of great thumbnail images and tools for creating thumbnail images (Including Canva and alternatives)
• Examples of great channel trailers
• Planning YouTube channel trailers – key tips and techniques on creating effective channel trailers that attract views and potential customers

Practical elements:

• Setting up YouTube channel and branding it
• Creating playlists
• Planning channel trailer

All participants should bring their existing Google account access details with them on the day