SEO: Plan now for when Covid-19 ends 

• Course length: 2 x 2 hour online workshops via Zoom
• Dates: Wednesday, 6th May Wednesday, 13th May Time: 2.00 pm – 4.00 pm
• Trainer: Sandra Hennessey – BeDynamic
• Fee: Free Book to register The course is FREE to attend, but registration is essential to obtain the login link, password, etc. To register, email your name, business name, email address and telephone and / or mobile number to info@secad.ie 

Course Objectives

At the end of the workshop each participant will have evaluated their own website SEO and will have the skills, tools and knowledge to be able to implement their website SEO themselves or in conjunction with their web team. 

Course Outcomes

At the end of the workshops each participant will: 

• Be able to audit their website SEO 
• Have the skills, tools and knowledge to be able to optimise their site for search engine like Google 
• Understand how usability impacts their website SEO 

Module 1: 

• SEO vs. Google Ads: understanding how SEO differs from Google advertising and how they can complement each other. 
• How search engines work – understanding how Google ranks pages, the key factors taken into account. 
• The different types of search engine listings e.g. Local listing, Features listing, FAQ section etc. 
• How to optimise web pages and content for search engines: – The importance of good structure and hierarchy – Researching keywords – key tools and techniques used to identify target keywords. – Optimising page content – writing impactful and optimised content and where to place the keywords for optimal impact. – Meta data – what it is and why it is important – Internal links – Optimising internal links for usability and SEO – Image tagging – what an alt tag is and why it is important for SEO

LEADER 2014 -20 is funded through the European Agricultural Fund for Rural Development: Europe Investing in Rural Areas 

SECAD Tourism Training – Online delivery info@secad.ie 

Module 2: 

• Page speed – testing page speed and how to improve website speed performance 
• Structured data mark-up: what it is and why it is important 
• External links – why links are paramount to the success of a SEO project. 
• Developing a link building strategy. 
• Content marketing – creating a content marketing plan and understanding how it impacts SEO 
• Tracking and monitoring – an introduction to a range of tools that will aid with the monitoring and management of their SEO including Google Search Console & Google Analytics. 

LEADER 2014 -20 is funded through the European Agricultural Fund for Rural Development: Europe Investing in Rural Areas 

SECAD Tourism Training – Online delivery info@secad.ie