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SECAD Tourism Towns Skills Programme – Video Marketing
December 5, 2019 @ 9:00 am - 5:00 pm
Course Objectives:
Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online.
Outcomes:
This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for their business.
Course Outline:
This workshop will take participants through the key elements of shooting a marketing video including:
- Trainer and participant introductions. Outline key objectives of all participants
- How does video content fit into an online marketing strategy?
- Planning videos – What videos each participant should make that would benefit their business and tourism customers
- What is the best structure for video?
- Choosing the right shots
- Storyboarding – how to storyboard the video to ensure good flow of information and structure
- Apps and tools for creating better video.
- Shooting video on a smartphone. Tools and tricks
- Finding the best light for videos and what equipment should participants invest in?
- Tools and tips for editing video
- How to upload video to popular hosting sites including Vimeo, YouTube and Facebook
- How to get people to watch videos. Tips and techniques to achieve this.
- Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website
Practical elements:
- Create short form video content for social media
- Planning and storyboarding a short video
- Record a short YouTube channel trailer
