SECAD Tourism Towns Skills Programme – Video Marketing

Course Objectives: 

Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online. 

Outcomes: 

This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for their business. 

Course Outline: 

This workshop will take participants through the key elements of shooting a marketing video including:  

• Trainer and participant introductions. Outline key objectives of all participants  


• How does video content fit into an online marketing strategy? 


• Planning videos – What videos each participant should make that would benefit their business and tourism customers  


• What is the best structure for video? 


• Choosing the right shots  


• Storyboarding – how to storyboard the video to ensure good flow of information and structure  


• Apps and tools for creating better video. 


• Shooting video on a smartphone. Tools and tricks 


• Finding the best light for videos and what equipment should participants invest in? 


• Tools and tips for editing video 


• How to upload video to popular hosting sites including Vimeo, YouTube and Facebook 


• How to get people to watch videos. Tips and techniques to achieve this.  


• Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website 

Practical elements: 

• Create short form video content for social media 


• Planning and storyboarding a short video 


• Record a short YouTube channel trailer