Facebook Advertising

Course Objectives: 

The participants will:  

• Learn how to choose ad objectives for Facebook ad campaigns  
• Understand how to use the ads manager interface and boots button  
• Build audiences using the Facebook pixel and other custom audience tools.  
• Discover design tools like Canva to design impactful ads  

Outcomes: 

All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get a high return on their investment. Participants will leave the workshop with a good understanding of how Facebook advertising works and be able to translate what they have learned into their own business. 

Course Outline: 

This workshop will take participants through the key elements of designing and building Facebook ad campaigns that work. 

• Trainer and participant introductions. Outline key objective of all participants  
• Getting inspiration for Facebook advertising and choosing an objective and setting targets  
• Building audiences including installing a pixel on a site 
• The Facebook ads structure – a walk through the structure of an ad and the different options available 
• Making creative elements for ads – tips, tools and techniques on designing effective ad creative  
• Running your ads – step by step on how to run an effective ad campaign  
• Measuring Facebook ad success using Facebook insights and website analytics 
• Case studies and examples of micro and small businesses succeeding using Facebook ads  

Practical elements: 

• Creating Facebook ad audiences using Audience insights and custom audiences 
• Creating images for advertising campaigns using Canva 
• Create an ad plan for your next campaign