Objectives

This course is designed to help you to understand how reels can enhance your business and brand and how they will assist you with lead generation and sales.

Course Outcomes

At the end of the session, you will:

• Know why you should use reels as part of your content strategy
• Know how to use some of the most popular Reels features
• Be able to plan your Reels content calendar

Course Content

• Reels user demographics and how businesses are using it effectively as a communication and marketing tool
• Key features and tools and hands-on experience using some of them
• Planning and creating a reel from scratch
• Content planning – what content will and won’t work in Reels
• Using hashtags effectively
• Case studies – real businesses using Reels as an effective marketing and communications tool.

Prerequisite

Attendees should have an active Instagram account and be logged into the app on the day.

To reserve your place send an email with the subject TikTok Masterclass to eryan@secad.ie, include your name and business in the body of the email.