Week 1: Introduction to Public Relations- April 7^th

• The evolution of Public Relations into the digital age
• How the variety of PR disciplines work in the modern world
• The variety of PR Tactics
• Be aware of what makes a story newsworthy

Week 2: How to develop an effective PR Strategy – April 13th

• How to create a concept for a PR Campaign
• The role of sponsorships and events in PR
• The importance of audio and the role in plays in telling your brand’s story
• How to create a good relationship with the media

Week 3: How to pitch your reopening story to the media – April 21^st

• Learn how to format a press release
• Looking at the importance of the 5 W’s – Who, What, When, Where and Why
• Learn about the importance of a good photograph to describe your story

Week 4: How to use Digital as part of your PR Campaign- April 28th

• How to use digital and social media in pr campaigns
• How to develop a personal brand that generates publicity for your business
• The important role of Twitter and its influence on the media
• How to leverage your story on a trending topic
• Identifying potential crises that may impact on your business

Dates

• Module 1: Wed 7th April 9am to 11am
• Module 2:  Wed 13^th April 9am to 11am
• Module 3: Wed 21^st April – 9am to 11am
• Module 4:  Wed 28^th April 9am to 11am

Trainer:  Stephen Ryan

To Register: Email : info@secad.ie with your Full Name, Business, Location (Town/ village), Mobile No and Email. Workshops are free to attend.

Put the name of workshop you wish to attend in subject line of email.

Please note the participant needs to attend all 4.