Course Outcomes

At the end of the 2 workshops each participant will:

• Have set up an Instagram account in the Instagram app
• Be aware of how to use Instagram effectively in their business
• Know how to use all key features and tools
• Understand how Instagram differs to other social networking channels
• Know how to increase reach and engagement rates

Course Content

• Creating an Instagram strategy and setting objectives, goals and KPI’s
• Instagram insights- a walk around the key insights available within the app and other free or low-cost tools for analyzing engagement rates
• Building a successful brand on Instagram using visual content
• An introduction to advanced tools and features
• Guides
• Reels
• Stories – taking their stories to the next level
• Case Studies – other businesses that are succeeding on Instagram
• Other apps: an introduction to design apps like Unfold, CapCut & MoShow