Date: Monday October 10^th 2022
Time: 10am- 12.30pm
Delivery: Online Training using Zoom
Course length: 2.5hr
Trainer: Sandra Hennessey BeDynamic
Book to register eryan@secad.ie with name, business, location, email address and mobile
number

Objectives

This course is designed to help you to understand how reels can enhance your business and brand and how it will assist you with lead generation and sales.

Course Outcomes

At the end of the session, you will:

• Know why you should use reels as part of your content strategy
• Know how to use some of the most popular Reels features
• Be able to plan your Reels content calendar

Course Content

• Reels user demographics and how businesses are using it effectively as a communication and marketing tool
• Key features and tools and hands-on experience using some of them
• Planning and creating a reel from scratch
• Content planning – what content will and won’t work in Reels
• Using hashtags effectively
• Case studies – real businesses using Reels as an effective marketing and communications tool.

Prerequisite

Attendees should have an Instagram account created and be logged into the app on the day.

Training for Tourism and Hospitality Businesses only.

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