Course length: 2 X 2hr Online Training using Zoom plus Follow on 1:1 support
Trainer: Sandra Hennessey BeDynamic Fee: Free
Book to register info@Secad.ie with name, business, location, email address and telephone number

Instagram Module 1

Objectives

This course will give all participants hands on experience using Instagram and enable each participant to decide
how Instagram fits into their marketing plan.

Course Outcomes

At the end of the workshop(s) each participant will:

• Have set up an Instagram account in the Instagram app
• Be aware of how to use Instagram effectively in their business
• Know how to use all key features and tools
• Understand how Instagram differs to other social networking channels
• Know how to increase reach and engagement rates

Course Outline

• An introduction to Instagram and how it differs from other social networks
• Features: a walk through all key Instagram features e.g. using image filters and editing tools, creating stories, sharing video etc.
• Hashtags: understating the importance of using hashtags in Instagram and finding a list of 10 top hashtags for their industry
• Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your follower’s newsfeed.
• Case Studies – other businesses that are succeeding on Instagram

Instagram Module 2 – Course Content

• Creating an Instagram strategy and setting objectives, goals and KPI’s
• Instagram insights- a walk around the key insights available within the app and other free or low-cost tools for analyzing engagement rates
• Building a successful brand on Instagram using visual content
• Influence marketing and how to leverage influencers to become influential
• Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your follower’s newsfeed.
• Features: an introduction to advanced tools & features like creating highlights, highlight cover images,
• Image filters – an understating of what filters and types of images work best on Instagram for best reach and engagement
• Hashtags: understanding how hashtags increase the reach of their Instagram images
• Stories – how to use them successfully. Adding countdown timers, using hashtags effectively etc.
• Case Studies – other businesses that are succeeding on Instagram
• Other apps: an introduction to complementary apps e.g. Wordswag, Unfold, Plann & Later

Pre-requisites

Participants should bring their laptop and smartphone to this course to be able to participate in the practical elements. It is important that participants can navigate and move between Zoom and their web browser on the day. Help documents can be provided if required.