For Tourism Businesses
How to plan, script and storyboard marketing videos.

Date Time: 1st March 2022 – 10.00am – 12.30 pm
Course length: 2.5 hr Online Training using Zoom
Trainer: Amanda Webb
Fee: Free

Book to register info@secad.ie with name, business, location, email address and telephone number

Course Content

This workshop will take participants through the key elements of shooting a marketing video including:

• How does video content fit into an online marketing strategy?
• Planning videos – What videos each participant should make that would benefit their business and tourism customers
• What is the best structure for video?
• Choosing the right shots
• Storyboarding – how to storyboard the video to ensure good flow of information and structure
• Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website
• Apps and tools for creating better video.