Facebook for Tourism Businesses – 3 Module Online Programme

Course length: 3 X 2hr Online Training using Zoom PLUS follow on 1 to 1 support
Trainer: Sandra Hennessey BeDynamic
Fee: Free
Book to register: info@secad.ie with name, business, location, email address and telephone number

Objectives

To give the participants the skills, tools and knowledge to be able to set up a Facebook page and use it effectively in their business. To be able to run effective Facebook advertising campaigns for their business for a high ROI.

Course Outcomes

At the end of the workshop(s) each participant will:

• • • Have a Facebook page for their business
    • Know how to use Facebook to help promote their business, brand and product/service & increase sales and leads
    • Be able to create effective Facebook advertising campaigns for a high ROI
    • Module 1 – Getting Started with Facebook
      • Introduction – the history & evolution of Facebook
      • Facebook users’ demographics – enable them to gauge how effective Facebook will be for their business
      • Profile vs. page vs. group – give participants an understanding of the difference between all three
      • Setting up Facebook page – a walk through the step by step process of setting up the account and a business page
      • Understanding Facebook’s news feed filter to ensure high organic reach and engagement
      • Facebook settings and tools: a walk through the main page settings and tools
      • Using Facebook app and page manager app
    • Module 2 – Facebook Advanced Content Creation & Tools
      • Using advanced tools like Instant Experience and setting up Lead Forms (for use in ads)
      • Facebook Stories – why and how to use them
      • Facebook live: how to run a live stream, key considerations and features
      • Running competitions is one of the most popular activities on Facebook. Participants will learn about Facebook promotion guidelines and how to run a successful competition that complies with Facebooks promotion guidelines
    • Module 3 – Facebook Advertising – Going Beyond the Boost Button
      • Boosting posts effectively and when to boost versus ads manager
      • Creating saved, custom and remarketing audiences.
      • Boosting vs. using ads manager.
      • Planning an advertising campaign that brings people through from brand awareness to the decision. stage of the customer journey.
      • A walk through the Facebook ads manager platform – how to create an ad from scratch.
      • Setting up the Facebook pixel and event tracking

Pre- requisite

All participants should bring their Facebook access details with them on the day and be able to log into their account using their pc/laptop – all practical elements will be completed on the browser version of Facebook. It is important that participants can navigate to their browser from Zoom and vice-versa. Help documents can be provided if necessary.